Sunday, October 12, 2008

MICHAEL JORDAN


His impact is far greater than awards and championships. He burst into the league as a rookie sensation scoring in droves with an unmatchable first step and acrobatic drives and dunks and concluded his career as a cultural icon. Along the way, he became a true champion who spearheaded the globalization of the NBA with his dynamic on court abilities and personal sense of style that was marketed to the masses.


He was an accessible star who managed to maintain an air of mystique. He was visible as "Air Jordan," as part of a sneaker advertising campaign and endorsing other products as well as the star of the movie, Space Jam. However, he would vanish into retirement twice only to return until hanging up the sneakers for the last time after the 2002-03 season.


Although Brooklyn born, Jordan was bred in the more tranquil North Carolina. The son of Delores and James Jordan, he shared a special bond with his father, which included baseball being both of their first love. However, following his older brother, Larry, whom he idolized and was a spectacular athlete in his own right, Jordan began to play basketball.


At the turn of the 21st century, ESPN, the preeminent all-sports network, conducted an expansive survey of media members, athletes and others associated with the sports world to rank the 20th century's greatest athletes. Jordan topped the list above Babe Ruth and Muhammad Ali -- substantiating his link to those earlier cultural icons.

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